Father's Day is quickly approaching in the US, and it's also coinciding with extremely high engagement rates on social media due to COVID-19. Any holiday or sale is reason enough to be excited about a social media campaign, but how can you make yours stand out this year? Here are four easy and fun social media ideas for your business:
1. Ask customers to send in videos saying Happy Father's Day to their father figure. Compile these videos and present it as a "Happy Father's Day" video from your company.
2. Run a giveaway with another company and gift the winner a Father's Day package. To enter, ask followers to comment their favorite memory with their father figure.
3. Create a "This or That" Father's Day template on Instagram stories. Have followers repost to their own story and choose things like "Hiking or fishing?", "Swimming in the lake or swimming in the ocean?"
4. Show throwback photos of your team members with their fathers. This idea has the bonus of your followers getting to know your team members, creating a face behind the company.
Like any of the ideas in this post? Leave a comment or share it on social media!